Last updated: June 2026 · Reading time: 9 min
Super73 invented this category. If you've spent any time in Los Angeles, Venice Beach, or pretty much anywhere with palm trees and a hipster coffee scene, you've seen one. The retro fat-tire e-bike with the moped silhouette and the dual leather seat — that's a Super73. In Europe, they've become a status symbol. They're also a logistical nightmare: imported from the US, taxed at 14–22% VAT plus customs, often arriving in a "Class 3" speed configuration that's illegal on European bike paths until you firmware-limit it.
The PIXAR M9 looks suspiciously similar. Same fat tires. Same dual saddle. Same dirt-bike-meets-Honda-Cub vibe. But it costs €1,850 less, ships from a German warehouse, and arrives EU-legal out of the box. So the question every prospective buyer in 2026 is asking: is the M9 just a Super73 knock-off, or has the category moved on?
We've owned both. We rode them back-to-back for three months. Here's what we found.
The pitch is the same. The execution isn't.
Both bikes solve roughly the same problem: you want a bike that looks like a 1970s minibike, can carry a passenger, and has enough motor to actually move two adults uphill without you turning red. Where they diverge is in how seriously each brand takes the European context.
Super73 was built for the California coast. Long flat stretches, generous parking, riders who treat the 25 km/h speed limit as a starting suggestion. The bike's defaults reflect that — a single large battery optimized for around 80 km of range, mechanical brakes on most trims, and a frame geometry that prioritizes the cruiser pose over efficient pedaling.
PIXAR designed the M9 from the European spec backwards. The 25 km/h cutoff isn't an inconvenience — it's the design constraint. Range, weight distribution, and feature priorities flip when you assume the rider will pedal-assist for 90% of their journey. That's why the M9 ships with dual batteries instead of one (you charge two-up rides faster), hydraulic brakes instead of mechanical (you stop more weight in less distance), and proper turn signals plus an NFC unlock that wouldn't be out of place on a Tesla.
Price: where the gap stops being subtle
Let's get the awkward number out of the way. As of June 2026:
| Model | EU price | Ships from |
|---|---|---|
| PIXAR M9 | €1,249 | Germany / UK |
| Super73 Z1 (entry) | €1,899 | Netherlands (when in stock) |
| Super73 S2 | €3,099 | US (with EU duties) |
| Super73 R-Adventure | €3,599 | US (with EU duties) |
That €1,800 gap between the M9 and the S2 isn't a typo. It's the bike. And before anyone says "well, the Super73 has heritage" — sure, but heritage doesn't show up at your door faster, and it doesn't pay your kid's school fees. For most European buyers, the comparison is genuinely between an M9 in your garage next week, or a Super73 you've been waiting six weeks for and then have to walk in to a customs office to collect.
Range: the dual-battery advantage
This is the most consequential spec difference, and the one that's hardest to feel until you've done a long ride two-up.
The Super73 S2 ships with a single 960 Wh battery. Real-world range, with two riders and moderate pedal assist, is around 70–80 km. That's enough for a city commute, a Sunday loop, or a quick beach run. It's not enough for a weekend trip without bringing the charger and finding a power outlet at lunch.
The M9 ships with two 840 Wh batteries — 1,680 Wh total. Same two-rider, moderate-assist scenario, and you're looking at 180–200 km of real range. That's the entire weekend without thinking about charging. It's also two batteries you can rotate, so when one's plugged in upstairs, you can still ride on the other. And because each battery weighs 5.5 kg, you can carry one inside the apartment instead of wrestling the whole bike through the door.
Super73 sells a "Range Extender" battery for around €700 on their US site, which would bring the S2 close to the M9's range — except now you're spending €3,800 for a bike that arrives in two months.
The legal stuff: where Super73 gets awkward
This is the part that doesn't get talked about enough in YouTube reviews.
Super73's flagship US models (S2, R-Brooklyn, R-Adventure) are sold as Class 3 e-bikes — 750 W motor, 45 km/h top speed. In California, that's fine. In the EU, that classification puts the bike outside the EN15194 pedelec category, which means:
- You can't ride it on standard bike paths in most EU countries
- It requires moped registration in Germany, France, Netherlands, and others
- You need insurance and (depending on country) a license
- You can't ride it without a helmet that meets motorcycle (not bicycle) standards
Super73's European partners offer "EU-compliant" versions with the motor firmware-limited to 250 W and 25 km/h. This works — but you're paying €3,000+ for a bike whose motor is permanently throttled to one-third of its rated power. It's like buying a Porsche that ships with a software speed limiter you can't remove.
The M9 was designed from day one to meet EN15194. The 250 W motor and 25 km/h cutoff are the actual specs, not a compromise applied at the border. It carries the CE, RoHS, and EN15194 marks. You can ride it on every bike path in the EU, no helmet law applies (beyond local bike rules), and no registration is needed.
Build quality: a closer look
This is where I expected the Super73 to pull ahead. American premium pricing usually buys better materials, and there's a real argument for paying more for a bike you'll keep for a decade.
The reality, after three months, is more complicated.
The Super73's frame welds are visibly cleaner. The paint quality is slightly better. The leather on the seat is genuinely thicker. None of these things matter much when you're riding, but they show up in resale value and how the bike ages.
The M9, however, pulls ahead in everything that's functional:
Brakes: The M9 has 180 mm hydraulic discs front and rear. The base-trim Super73 ships with 160 mm mechanical discs — fine for solo riding, noticeably under-specced when you're hauling two adults downhill in wet weather.
Suspension: The M9 has a proper 100 mm telescopic fork with adjustable preload, plus a rear shock. Most Super73 models are rigid front-and-back — they look cool, but every cobblestone goes straight up your spine.
Lighting: The M9 has built-in indicators, a brake-activated tail light, and a daytime running light. Super73 sells an aftermarket lighting kit for around €250.
Smart features: NFC unlock, 100 dB alarm, type-C phone charging, IPX6 LCD — all standard on the M9, none on any Super73 model.
The intangibles: brand, community, resale
I'm not going to pretend Super73 doesn't have something the M9 doesn't. The brand has nine years of culture behind it. There are Super73 meet-ups in Berlin, Paris, and Amsterdam. There's a thriving aftermarket parts ecosystem. There's a reasonable chance your bike will be on Instagram before it's on the road.
PIXAR doesn't have that yet. The M9 is two years old. The community is still forming. The aftermarket is whatever the dealer ships.
If you're buying primarily to be seen with a particular logo — and that's a perfectly valid reason — Super73 still wins. But the brand premium is real: you're paying €1,800 extra for the badge, the community, and the cultural cachet.
The question is just whether that €1,800 buys you €1,800 of joy.
Who should buy what
Here's the honest take after three months on both:
Buy the Super73 S2 if you value brand identity above everything else, you're going to ride it primarily in cities where the brand is visible (LA, Miami, ironically not most European cities), and your budget is genuinely flexible at the €3,000+ level. The S2 is a great bike. It's just not a great value, especially in Europe.
Buy the PIXAR M9 if you want a working two-person e-bike that's actually legal where you live, ships from a warehouse you can drive to, comes with a 2-year EU-handled warranty, and costs less than a quarter of your annual cycling-vs-car savings. The M9 is also the right answer if "more range, fewer compromises" matters more to you than "the right Instagram pose."
For most European buyers in 2026 — especially couples and families who'll actually use the dual saddle — the math points firmly at the M9. The Super73 still has the cool factor. The M9 has the engineering and the prices that haven't been inflated by trans-Atlantic shipping.
The verdict, in one line
The Super73 is a beautiful object. The M9 is a better bike.
If you'd rather have a beautiful object, get the Super73 — you've earned the right to spend your money however you want. If you'd rather have a better bike (and €1,800 in your pocket for the dinners, weekend trips, and matching helmets that the M9 will enable), get the PIXAR M9.
Either way, you're going to love riding two-up. Just don't pretend the price gap is about heritage.
Featured in this article
PIXAR M9 — The retro e-bike that beats Super73 on specs and price
€1,249 · 240 km dual-battery range · EU stock · 2-year warranty
Shop the M9 →Free EU shipping · 30-day returns · Klarna available

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